“Our website had been added to by several different staff members over the years and had become an accumulation of information; some relevant and some very outdated. As our website is our main marketing tool it was about time to revamp it. With Catriona we looked at our website and how it presents what we do. Catriona managed to say a lot more with a lot less, giving our clients a brief and clear statement of who we are and what we do.”
Anneke Hofs
Activity Coordinator
Effective Development Group
“Catriona recently did a fantastic job writing a series of 12 case studies to promote one of AusIndustry’s core programs. The copy was exactly what we were after and was delivered without fuss and on time. Working independently, Catriona wrote and cleared the copy with stakeholders, then made sure the designers got things right as well. Catriona was thorough and professional and everyone has been really pleased with the final product – we have even used her work for other publications in the Department.”
Karralee Meyer
Assistant Manager
AusIndustry
Department of Innovation, Industry, Science and Research (Australia)
“Dear Cate. Thank you for completing the job* promptly and in line with our expectations and requests. It was good to work with you.”
David Merz
Director
APEC Section
Department of Immigration and Citizenship (Australia)
*Proofread and edited ‘A Guide to Biometric Technology in Machine Readable Travel Documents’ for APEC 2007.
"Since early 2004 Catriona has carried out a variety of writing assignments for Senatore Brennan Rashid. She has also written material for me in my capacity as Chair of St Edmund's College, Canberra.
"For the firm Senatore Brennan Rashid Catriona worked on our corporate brochure, tenders called for by the Commonwealth Government as well as magazine articles and columns.
"In my capacity as Chair Catriona spent time re-branding the school's mainstream newsletter together with writing my column for the same publication.
"The briefs provided to Catriona range from technical and business related to creative pieces such as a column based on the mad hatter's tea party. While I sometimes give her paper-thin briefs, at other times I know exactly what I want. No matter what I throw at her or how little time I give her, she delivers every time.”
Eddie Senatore
Partner
Senatore Brennan Rashid*
"Catriona took the content of our old site and made it new again! She successfully rewrote and restructured very dry and technical information into something that we now feel proud to show our corporate and government clients. She quickly understood what we wanted to do with our website and business image, and then got on with the job. Her first draft was pretty much pitch perfect."
Peter Beames
Partner
Beames & Associates*
"Catriona recently rewrote and restructured our website that provides information on water efficiency measures in the ACT. As a government website it's important the copy is clear and direct and everyone can easily access the information provided.
"Catriona struck the right tone in the copy straight away, and quickly understood the messages we needed to get across. She was not precious about her copy and was happy to work with me to fine tune things. She engaged critically with the text and made good suggestions about how we can develop the site in the future."
Karen Civil
Communications Project Officer
Sustainability Policy and Programs
Department of Territory and Municipal Services*
"Catriona came on board to edit and restructure key sections of our website just prior to its re-launch. The material was sometimes highly technical and varied greatly in style, but we were really pleased with the work Catriona did and have received good feedback from our stakeholders.
"Catriona understood the requirements of on-screen reading and successfully edited material to make it punchy and concise. She also understood what was key information and what could be linked.
"Revamping a large website in a short time is a difficult job, but I was confident Catriona would deliver and she did. I look forward to working with her on future projects."
Jamie Penrose
Director
Communication & Marketing
Engineers Australia*